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GILEAD SCIENCES

EHA - Vienna | 2022

LIVE EVENTS | PHYSICAL BUILD | EVENT TECH

The brief

A 200m2 island space which needed to showcase three individual drugs across two therapy areas. Each product required clearly defined zones along with comfortable and inviting seating to encourage visitor dwell time. Added to this was the need to provide completely independent areas for both Medical Affairs and non promotional disease awareness campaigns.

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The solution

Working alongside and managing the work-flows of six different medical comms agencies we provided a combination of large format LED walls, immersive presentations and touch screen technology to create a destination space within the hall. Low level seating surrounded by lush planting created a warm and inviting social space whilst a central coffee and smoothie bar offered a refreshments.

The result

A beautifully finished stand, crammed full of exciting and interactive content. A giant touch table aligned with 98” monitors in Medical Affairs, experiential themed disease awareness spaces and a commercial presence that was both clean and data driven and warm and inviting.

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If you have a project - big or small - our team are always at hand to help, advise and get you heading in the right direction.

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