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SLB

Abu Dhabi | 2022

LIVE EVENTS | PHYSICAL BUILD | EVENT TECH

The brief

One of the biggest names in the global energy sector asked us to help launch their rebrand at their flagship event. Not only were we not able to see the new branding until five days before the event went live, we were also tasked with accommodating two extra meeting rooms and a VIP Lounge area whilst retaining all content from previous events on the same sized space.

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The solution

We added an extra 125m2 of meeting and lounge space by adding a large double deck structure. Crisp clean lines and white space allowed the new logo to sing, whilst huge LED walls and signs ensured that the entire industry was fully aware of the re-brand and the intent of SLB to continue their legacy into a very different landscape.

The result

We were awarded best double decker stand at ADIPEC. Fantastically attended presentation sessions, permanently busy hospitality spaces and executive meeting rooms and dedicated lounge meant that business was conducted at every level and the new brand identity was firmly rooted within the industry from the moment of its launch.

Ready to get started

If you have a project - big or small - our team are always at hand to help, advise and get you heading in the right direction.

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